Your personal data is important to Patek boutique St Barthélemy.

This privacy policy aims to inform you about the processing of personal data we may collect when you access our online and offline services, including personal data we collect through our various channels, such as our website, applications, social media, customer service centers, boutiques, points of sale, and the events we organize.

The Patek boutique St Barthélemy Cookie Policy complements this privacy policy and describes what cookies are, what Patek boutique St Barthélemy can do with them, and how anyone can accept or refuse to receive a cookie placed on their device by Patek boutique St Barthélemy.

You can access our Cookie Policy by clicking the link in the footer. When you provide your personal data to a specific entity, that entity is responsible for collecting and processing your personal data locally for the purpose of managing the business or contractual relationship related to Patek boutique St. Barthélemy products and services, in accordance with applicable local laws. A list of contact details for Patek boutique St. Barthélemy entities at the local level is available in this website’s menu.

At the group level, the company Patek boutique St Barthélemy, located on rue de la République, Gustavia, Saint-Barthélemy, is responsible for defining the general policy regarding the processing and management of your personal data for commercial and marketing purposes (such as managing the group’s central CRM system and group-level promotional campaigns as opposed to local campaigns), as well as managing the website patekboutiquestbarthelemy.com.

We encourage you to take the time to read this privacy notice in its entirety. You can also request a copy of the privacy statement at our directly operated boutiques. We are available at contact@patekboutiquestbarthelemy.com to answer your questions, particularly regarding the exercise of your personal data rights, as described in Section VI.

I. PERSONAL DATA WE COLLECT
This privacy notice applies to all personal data we may collect from or about you (see below), from the following sources:

     

      • Purchase of a Patek Philippe boutique product in St. Barthélemy or after-sales service request;

      • – Visits to boutiques and points of sale managed by Patek boutique St Barthélemy, as well as participation in events organized or sponsored by Patek boutique St Barthélemy;

      • – Participation in contests, games, and other promotional activities (online or in person, with or without registration);

      • – Registration forms that we collect, whether printed or available on electronic tablets, including in our boutiques and points of sale or at events;

      • – Electronic and telephone communications, as well as face-to-face exchanges, even informal ones, between Patek boutique St Barthélemy and yourself;

      • – Electronic and telephone communications with the Patek boutique St. Barthélemy customer service centers;

      • – Visits to our website: in particular when creating and using an account on our site, responding to a form, or using a service (subscribing to our newsletter, requesting contact or information, making an appointment, adding to your favorites list, or using the collection service), or a feature or resource published on our Site. You will be asked to log in, but you can also visit our site without registering;

      • – Online job application submissions;

      • – Data you publicly share as part of your interaction with Patek Boutique St. Barthélemy on social media (for example, when you “like” a Patek Boutique St. Barthélemy page on social media platforms such as Instagram, LinkedIn, YouTube, Facebook, and TikTok) or on public discussion platforms;

      • – Data about Patek Boutique St. Barthélemy products and services that are publicly available on third-party websites or social media or collected indirectly from third parties;

      • We may collect different types of information from the above sources depending on the purpose and how you interact with Patek Boutique St. Barthélemy (in person, online, by telephone, etc.), as described below:

      • – Identity and contact details: any information you provide to us that would allow us to contact or identify you, such as greeting, name, surname, email address, postal address or telephone number, as well as your photo, as you may have uploaded it to your personal account or that you have agreed to provide to us in connection with events organised or sponsored by Patek boutique St Barthélemy. We may also process images taken as part of the surveillance systems in place in the shops and points of sale managed by Patek boutique St Barthélemy.

      • – Personal status, preferences and purchase history: any information describing your demographic and behavioral characteristics. This includes, for example, your date of birth, age range, gender, nationality, language preference, professional status (job title and contact details, company/employer, other professional information), marital status, your links with other customers or prospects, your interests (sports, hobbies, art), your lifestyle or dietary preferences, as well as other preferences, such as your favorite products, your favorites list, watches registered in your account, your purchase and sales history and the services you have requested.

      • Participation Information: All information you provide when participating in contests, sweepstakes, games, and other promotional activities, such as answers to questions, surveys, or quizzes; the time, place, and method of participation; levels achieved; rewards/badges earned; tasks completed; and progress made.

      • Website Traffic and Usage Data: When you interact with our website or connect to our Wi-Fi, we may collect browsing data using automated data collection technologies, including communication between the website server and your browser.

      • Traffic data may include the browser name and device type you are using, as well as technical data about how you connect to our site, including your operating system, the IP address of your internet-connected device, your internet access point identifier, the date and time of your last visit, and the internet service providers you use. This data is used for statistical purposes, and its analysis helps us improve our site to provide you with a personalized browsing experience tailored to your preferences and interests, for example, by displaying pages directly in your preferred language on your next visit. This information is collected using automated technologies such as cookies and web beacons (such as JavaScript); it is also collected through external tracking services (Google Analytics). Please see our Cookie Policy for information on how to adjust your cookie settings and for detailed information about the cookies we use and how we use them.

      • – Customer feedback: any information you voluntarily share with us about your experience using our products and services (for example, in the event of a complaint or during discussions, even informal ones, with our employees).

      • – Information from social media: we may have access to information you share publicly on third-party social media platforms, such as the social media platforms listed above or other public discussion forums. If you wish to stop sharing this information, we recommend that you read the terms of use of the relevant social media platform.

      • – Payment information: all the information we need to process an order or that you use to make a purchase, as well as the information or documents required by applicable law, in particular laws against money laundering, corruption, and embargoes and sanctions, as part of “know your customer” (KYC) checks.

      • We recommend that you only provide the data requested or necessary for your order, excluding sensitive data relating to ethnic origin, political opinions, religious or philosophical beliefs, as well as data concerning health, sex life, or sexual orientation.

      • Links to other websites. Our site may contain or use links to third-party websites (such as advertising, our partners, or social media). These third-party sites have their own privacy policies (including those regarding the use of cookies), which we encourage you to review. We accept no responsibility for the privacy policies of these third-party websites, which you access at your own risk.

      • Privacy and protection of minors. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we realize or become aware that we have collected personal data from a child under the age of 16 without verification of parental consent, we will take steps to delete this information from our servers unless we are legally required to retain it (accounting or purchase data, data necessary for applicable warranties or complaints handling, etc.).In any event, users under the age of 16 who provide us with personal data have a discretionary right to have their data erased, which they may exercise at any time and without giving a reason, either on their own or through their usual guardian, by contacting us at the address mentioned in Section VIII, “Contact Us.” Erasure requests will be processed under the conditions and subject to the reservations described above.

    II. USE OF YOUR PERSONAL DATA
    We collect and use your personal data on one or more of the following legal bases:
    – We have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that with this particular legal basis, you have the right to withdraw your consent at any time (see Chapter VI);

    – This data processing is necessary for the performance of a contract between Patek boutique St Barthélemy and you (for example, when you make a purchase or request after-sales service);

    – We have a legitimate interest in carrying out the processing, and this legitimate interest is not overridden by your interests, fundamental rights, or freedoms (for example, the prevention of fraudulent or illegal activities);

    – We need to process your personal data in order to comply with applicable laws and regulations.

    Depending on the context, we may use your personal data for the purposes described below. Please note that the types of use listed below depend on your use of our services and do not necessarily apply to every user:
    – Processing your orders, product requests (including your registration on waiting lists), purchases (including any refund requests), and deliveries;

    – Providing you with the services you have requested, including warranty and after-sales services;

    – Conducting checks to identify you and verify your identity;

    – Responding to your requests and questions, including requests to exercise your rights;

    – The data collected, which may be cross-referenced from the various sources mentioned in Chapter I, helps us to respond to your requests, better meet your needs, and improve our products, services, and customer experience based on your preferences and history of your relationship with us;

    – To manage the events you have registered for and/or attended;To send you regular marketing communications, particularly regarding news about our products and services, our events, the opening of new stores, points of sale, or satisfaction surveys concerning our products and services, with your consent where required;

       

        • when you interact with third-party social media features such as “likes.” We recommend that you review the terms of service of the relevant third-party media to learn more about these features and, if necessary, terminate your registration;

         

          • To manage and improve our website and the services offered on it, as well as your accounts, including personalizing and facilitating your user experience on our website by presenting you with content tailored to your interests when you visit our website or in your personal account area.

        We may also combine this data to better understand how users, as a group, use the services and/or resources available on our website;

           

            • To organize contests, sweepstakes, games, and other promotional activities;

            • – To send you advertising offers and interact with you on social media;

            • – To manage and record lost, stolen, or counterfeit products;

            • – To manage inventory of certain high-demand products to ensure fair distribution of the products we sell;

            • – To detect, prevent, and combat any fraudulent or illegal activity, including protecting your transactions against payment fraud, taking action against counterfeiting and the resale of our products in violation of our terms and conditions and/or the rules applicable to our distribution network;

            • – To comply with our invoicing and accounting obligations, as well as our legal and regulatory obligations (such as those arising from anti-money laundering and anti-corruption laws and decisions relating to embargoes or sanctions);

            • – To handle any complaints or disputes;

            • – To produce reports and statistics, including for the purpose of measuring traffic to our website;

            • – To manage the recruitment process for applications submitted through our website;

            • Ensure the security of the shops and points of sale managed by Patek boutique St Barthélemy.

            • Ensure IT security and operations.

          III. HOW WE PROTECT YOUR PERSONAL DATA
          We have implemented reasonable organizational, human, and technical measures to adequately protect your personal data and the processing we carry out on it. To prevent unauthorized access to your personal data and thus prevent it from being altered, disclosed, or destroyed, the measures applied comply with recognized information security standards. They are regularly adapted and improved in line with technological advancements.

          However, even though we strive to protect your personal data in our possession, we cannot guarantee the security of information transmitted on our website during its transit over the Internet using an unsecured protocol.IV. SHARING YOUR PERSONAL DATA
          We undertake not to sell, exchange, rent, or otherwise transfer your personal data without your consent (which will have been given after receiving prior notification) and subject to the cases listed below:
          Transfers within Patek boutique St Barthélemy: the various entities of Patek boutique St Barthélemy may share your personal data among themselves to ensure the continuity of our services, our relationship with our clients, potential clients, and users of our website, as well as to ensure the continuity of our offers and the information intended for you. Your personal data may therefore be collected, stored, and processed by a Patek boutique St Barthélemy entity located in the following countries/regions: Switzerland, United States, European Economic Area, Mainland China, Taiwan, Japan, South Korea, Hong Kong, Macau, Singapore, Malaysia, Thailand, Lebanon, Israel, Dubai, Abu Dhabi, and Russia.When we transfer personal data to a country that is not designated by the Federal Data Protection and Transparency Commissioner or by the European Commission as offering an adequate level of protection for personal data, the transfers are governed by the applicable contractual clauses adopted by the European Commission and adopted by the Commissioner or by mechanisms validated by the latter or by the competent authorities for the protection of personal data within the European Economic Area and, where appropriate, supplemented by measures that may be required in other jurisdictions.

          Transfers to third-party service providers: In addition, we may share your personal data with third parties, who may also be located abroad, for the following purposes:
          – We may use third-party service providers to help us conduct our business (for example, for order fulfillment, payment processing, fraud detection, identity verification, managing our customer service centers, sending newsletters, organizing events, and managing our information systems), and administer our website and the services offered on it, including through the use of Google Analytics, as described in the Cookie Policy. You can access our Cookie Policy here.

          – We may share your contact information, your product purchase and sale history, or your appointment requests with relevant retailers or repair centers;

          – For the purposes described in Section II above, we may share cross-referenced demographic information by user group (which does not directly identify our visitors) with our business and advertising partners for statistical purposes and for advertising Patek boutique St. Barthélemy products and services.

          – We may disclose this information to a third party in the context of a merger or acquisition, or to any organization involved in a transfer or sale of our business or capital.

          We always require such third parties to provide sufficient guarantees of confidentiality and security and to implement the necessary organizational and technical measures to protect your personal data in accordance with applicable law. When we transfer personal data to a country that is not designated by the Federal Data Protection and Transparency Commissioner or by the European Commission as offering an adequate level of protection for personal data, the transfers are governed by the applicable contractual clauses adopted by the European Commission and adopted by the Commissioner or by mechanisms validated by the latter or by the competent authorities for the protection of personal data within the European Economic Area and, where appropriate, supplemented by measures that may be required in other jurisdictions.

          Furthermore, service providers only have access to and use your personal data on our behalf for the specific tasks assigned to them, based on our instructions.
          The list of countries to which we transfer personal data may change. You can request an updated list of the countries to which we may transfer your personal data for specific purposes by contacting us at the address provided in Chapter VIII, “Contact Us.”
          Transfers to third parties for legal reasons: We may disclose personal data to comply with legal requirements, respond to a request from a competent law enforcement agency, exercise our rights, defend ourselves in a legal claim or proceeding, or provide evidence to protect the interests of an entity and combat fraud.

          V. RETENTION OF YOUR PERSONAL DATA
          We retain your personal data for the period necessary to fulfill the various purposes set out in Section II above, except where the law allows or requires us to retain this data for a longer period.

          In particular:

             

              • Personal data used to manage our relationship with you or to send you information, including news about our products or services, events, or satisfaction surveys, will be retained for the duration necessary to manage our relationship with you, and for a period of three years from the end of your business relationship with us, your last use of the services available on our website, or your last contact with us (where applicable, from the end of the warranty period applicable to your purchase).

              • Data relating to the management and history of your purchases and the services provided to you, as well as the management of complaints and warranty claims, will be retained for a maximum of ten years from the last event.

            VI. YOUR RIGHTS REGARDING YOUR PERSONAL DATA
            Access to, modification, updating, and deletion of personal data: If permitted by applicable law, you may request access to your personal data held by a Patek boutique St. Barthélemy entity, review this data and obtain a paper or electronic copy, and request the correction, restriction, updating, or deletion of your personal data, or object to the processing of this data. You may exercise these rights by sending a written request to the entity with which you interact or to the postal or email address indicated in Section VIII, “Contact Us,” below. Generally, we can verify the identity of the requester by comparing the information you provide with the information we have collected about you. However, we may need to request additional information from you to verify your identity.

            To the extent that we are able to verify the applicant’s identity with a satisfactory degree of certainty, we will endeavor to provide you with the relevant personal data, correct it or delete it, in accordance with your request and applicable legislation.

            Please note that in some cases, we may not be able to delete your personal data without also deleting your user account. We may also need to retain some of your personal data after a deletion request in order to comply with our legal or contractual obligations. We may also be permitted by applicable law to retain some of your personal data to comply with our legal obligations.
            Unsubscribing: You can also request to stop receiving information or offers from us at any time, either by following the unsubscribe procedure described in the messages you may receive from us, or by writing to us at the address provided in Section VIII, “Contact Us,” below. In this case, we will update our database and take all reasonable steps to respond to your request as quickly as possible, but we may continue to contact you to the extent necessary in connection with any product or service you have requested.

            Data portability: Given the highly specific nature of the high-end watch products designed and marketed by Patek Philippe Boutique St. Barthélemy, as well as the associated services, data cannot be transferred as defined by the GDPR, except upon individual written request addressed to us and justified by a legitimate reason.

            Complaint to a supervisory authority: Without prejudice to any other legal remedy, you have the right to lodge a complaint with your competent data protection supervisory authority in the event of an alleged breach of the data protection rules applicable to you.

            VII. CHANGES TO OUR PRIVACY NOTICE
            We reserve the right to modify this privacy notice at any time. We encourage you to check this page regularly for updates and to stay informed about the measures we take to protect the personal data we collect. It is your responsibility to check our website regularly for any changes.

            VIII. CONTACT US
            If you have any questions about this privacy notice, please contact us at contact@patekboutiquestbarthelemy.com or at the following address: Data Protection Officer, Patek Boutique St Barthélemy, 23 rue de la République, Gustavia, Saint-Barthélemy.
            This document was last updated on January 13, 2025.